Even the healthiest curls can start to feel heavy, dull or unresponsive - signs of product and mineral build up that block hydration and diminish styling results. A regular curl detox helps remove residue, rebalance your hair and scalp's pH level and restores elasticity for clean, softer, bouncy and more defined curls. In this guide, our curl experts share when your curls are due for a detox, how often and the best treatments to provide you with a clean slate.

Curly hair in the modern Arab world is undergoing a cultural shift. Once controlled and straightened to align with Western beauty standard, curls are now being re-embraced as a symbol of heritage, identity and confidence. From greater representation in media to the rise of curly hair product availability and specialist salons, change is now visible. At Emerson, we lead this movement as the Middle East's 1st Curl Lifestyle Destination - offering education, events and curated products that celebrate curls.

After a long Middle Eastern summer of high temperatures, humidity, air conditioning, your curls don't need surface level hydration - they need deep repair. Frizz, dryness and split ends are signs your hair is craving a deeper level of moisture. From clarifying shampoos that offer a fresh slate to deep conditioners that restore, a consistent curly hair routine is the key to healthy, resilient curls. Discover how to replenish moisture, repair and revive your curls.