Frizz in seconds, definition gone instantly - if you've felt your curls melt or swell in Middle Eastern humidity, you're not alone. This guide unpacks why heat and humidity affects different curl porosity so dramatically, and how the right summer curl ritual can protect, seal and define your texture, whilst resisting frizz through 45 degree heat. Plus: Discover Emerson's humidity proof layering system - The Summer Curl Edit curated for your exact needs.

Caring for curly hair in the GCC can feel overwhelming from hard water, relentless humidity, and drying air conditioning all work against healthy, defined curls. It’s important to understand that thriving curls aren’t about luck or curl type—they’re about choosing products that work with your climate. In this guide, we unpack expert tips and Emerson-approved summer picks that truly perform in the Middle East. Ready to transform your routine and master frizz-free curls that last? Let Emerson be your curl coach.

Caring for curly hair requires moisture, gentle handling, and targeted products to combat frizz and dryness. A proper routine with sulfate-free shampoos, conditioners, and overnight protection keeps curls healthy, defined, and luscious