Beauty conditioning teaches women with curly hair to shrink long before we even notice it happening. The silent training that says straight hair is professional, curls are messy, and volume is "too much". We learn to hid the texture we were born with. In Episode 3 of In Her Mirror, we witness a turning point - when she realised her curls never needed fixing, only framing Every time a woman choose to honour her curls, beauty conditioning loses its power.
Some words stay with us long after the moment has passed. Episode 2 of In Her Mirror – A Note For Her Curls explores how a quiet mirror moment can reshape identity for women with curly hair in the Middle East. What begins as a simple morning routine becomes an intimate shift in confidence and visibility, revealing the power of language, recognition and representation for curly-haired women and girls.
Reflected Twice explores the quiet mirror moments where women with curly hair confront identity, confidence and cultural perception. In a world where curls are often overlooked or misunderstood, Episode 1 of In Her Mirror captures the private vs public self and the unexpected recognition shared between two women who see each other beyond appearance. A dynamic reflection on visibility, representation and what it means to be truly seen.
Even the healthiest curls can start to feel heavy, dull or unresponsive - signs of product and mineral build up that block hydration and diminish styling results. A regular curl detox helps remove residue, rebalance your hair and scalp's pH level and restores elasticity for clean, softer, bouncy and more defined curls. In this guide, our curl experts share when your curls are due for a detox, how often and the best treatments to provide you with a clean slate.