Curly hair products only so many years ago didn’t appear to exist in the Middle East. Upon moving to Dubai, UAE in 2019, there were limited product ranges available - the primary curly hair brands that were easily accessible were Auntie Jackie’s, Cantu and Shea Moisture. This was one of the key reasons Emerson was birthed - to provide accessibility and affordability to the best of curly hair products from around the globe.
Finding a salon that has your hair’s needs in mind is vital for your overall hair journey. Curly hair specifically has unique structural features and needs that must be viewed and treated differently to straight, less textured hair types. However, what is of greater importance is the healthy hair practices you adopt outside of the salon. Your hairstylist is not responsible for the health of your hair, you are through your daily practices.
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Maintaining dreamy curl definition in the summer months is most certainly an art and a science. The general consensus is that due to the structural features inherent in curly hair - particularly the natural bends and kinks that give curly hair its shape, it’s not possible for styling results to be long lasting, more specifically last beyond Day 1 or 2 after wash day in climates with high humidity such as the Dubai and the wider UAE.
Transitioning 101
If you’re considering embarking on the journey to embrace your natural hair texture, you are abou...
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