The Doux Press Rewind Curl Retention Shampoo
Bonding-powered reset for curls that stretch + snap back.
Formulated with DOUX-plex™ bonding tech, this shampoo strengthens while it gently cleanses, blocking humidity and restoring elasticity so curls stay soft, bouncy and frizz free, whether straightened or naturally curly.
WAIT... Let it marinate for 2-3 minutes (this is where the magic happens)
RINSE IT: Rinse and repeat – yes, really, the second round hits different.
CONDITION IT: Chase with FAST FORWARD conditioner to complete the protection.
Pro tip: Works best on hair that's free from heavy waxes or oil-based products.
DOUX IT: Make PRESS REWIND your style-switching essential. Going from twist-out to silk press? Start here. Coming back from straight to curly? This brings your pattern back online. It's the ultimate style insurance – because commitment issues with your hair texture shouldn't mean damage. Your curls will thank you when they make their comeback tour.
Buy 3 Innersense products, get a travel size product FREE.
The Doux
The Doux is an award winning brand of super-fresh, texture focused solutions inspired by the life of a stylist and love for the culture. Merging old-school flava with new-school science. The Doux developed a range of simple, multi-functional formulas designed to put an end to the complicated regimens and conflicting information that are shattering your confidence.