The Doux Press Rewind Curl Retention Shampoo
Cleanse. Strengthen. Protect Every Curl.
Press & Rewind Curl Retention Shampoo does more than cleanse. As the first step in The Doux Press Play Thermal Styling System, it prepares the hair for heat styling while helping preserve the integrity of your natural curl pattern. Whether you're wearing your hair curly today or reaching for a silk press tomorrow, it helps your curls return with confidence after heat styling.
Powered by DOUX-plex™ Bonding Technology, this moisture-rich shampoo gently removes build-up while helping strengthen the hair fibre. It cleanses without stripping, leaving the hair softer, healthier and better prepared for conditioning, thermal styling and long-term curl retention.
Healthy styling always begins with a healthy cleanse.
Why it works
- DOUX-plex™ Bonding Technology helps reinforce the hair while supporting curl recovery after heat styling.
- Moisture-Rich Cleansing Formula removes build-up without stripping hydration.
- Strengthening Technology helps improve resilience during thermal styling.
- Press Play System prepares the hair for healthier blowouts and silk presses.
Best For
Blow-drying | Silk presses | Curl recovery | Healthy cleansing | Heat styling routines
WAIT... Let it marinate for 2-3 minutes (this is where the magic happens)
RINSE IT: Rinse and repeat – yes, really, the second round hits different.
CONDITION IT: Chase with FAST FORWARD conditioner to complete the protection.
Pro tip: Works best on hair that's free from heavy waxes or oil-based products.
DOUX IT: Make PRESS REWIND your style-switching essential. Going from twist-out to silk press? Start here. Coming back from straight to curly? This brings your pattern back online. It's the ultimate style insurance – because commitment issues with your hair texture shouldn't mean damage. Your curls will thank you when they make their comeback tour.
Buy 3 Innersense products, get a travel size product FREE.
The Doux
The Doux is an award winning brand of super-fresh, texture focused solutions inspired by the life of a stylist and love for the culture. Merging old-school flava with new-school science. The Doux developed a range of simple, multi-functional formulas designed to put an end to the complicated regimens and conflicting information that are shattering your confidence.
