The Velvet Edit is coming. Dropping October 30 - a limited edition curl ritual designed for curls in the Middle East. This indulgent collection of curly hair products restores moisture, shine and softness after long summer months of head, humidity, UV exposure. Inside you'll discover layers of curl care: a moisturising cleanser, a rich deep conditioner, one of the best leave in conditioners for curly hair and a curl serum- each hand selected and tested for superior performance.

More than hydration, this is indulgence made tangible. Research, tested and curated for curls in Dubai, Abu Dhabi, Riyadh, Doha and the wider GCC. The Velvet Edit brings moisture, frizz control and weightless curl definition.

Sign up now for early access and be the first to experience this limited edit.