Flora is the Latin word for plant life. Flora & Curls create plant-powered haircare products to hydrate, soothe, style and protect all curl types.Say goodbye to complicated curl routines and labels. Through each collection, Flora & Curl aim to simplify your curl routine so that you can reach your curl goals, easily. The recipes are powered by nature’s most active botanical ingredients such as Aloe, Hibiscus, Honey, Rose Water, Coconut Water, Peppermint, Lavender, Calendula, Jasmine and Siberian Ginseng. Ingredients matter a lot to us. Flora & Curl combine cold-pressed and nutrient-dense ingredients to create potent curl food, so that every drop feeds your curls, and less means more.