October 15, 2025•8 min read ★
In the curly and natural hair space, there's key focus on moisture and styling but not enough emphasis placed on detox treatments. We've seen it countless times, where a customer invests in a new product expecting an instant miracle only for their curls to end up feeling greasy, weighed down and simply unresponsive. The curly hair products that once worked brilliantly, no longer deliver results. In most cases, it's unlikely to be a product issue, your curls aren't necessarily asking for more, they are telling you they are in need of a reset.
A reset treatment by way of a detox is one of the most underrated steps in a curly and textured hair care. Yet its importance cannot be overstated. We recommend a reset at least once every 3-4 weeks, to strip away product and mineral build up, reduce scalp inflammation, restore elasticity, improve styling results, and boost moisture absorption.
At Emerson, we call a curl detox an unvalued gem - a simple but powerful step that keeps curls balanced, healthy and thriving in Dubai, UAE and wider Middle East.
Healthy Curls & pH Balance: An Overview
In its normal state, hair has a pH range of 4.5-5.5, this is the standard for balanced, healthy hair that has relative shine and lustre. When the hair is coated it starts to move outside of this range, and you'll find shine and lustre is lost. The beauty of a curl detox treatment is the balance it contains. Before we go on, let's break this down, an effective curl detox treatment typically includes:
- A cleansing agent such as a Clay (pH 8-9): The most common types include bentonite, kaolin or rhassoul. These provide cuticle lifting properties to lift dirt, debris and build up that lies beneath the surface.
- A highly acidic ingredient such as Apple Cider Vinegar (pH 3-4): To restore elasticity, reduce porosity by sealing the cuticle and enhancing shine.
Why Balance is Crucial for Curly Hair
As hair naturally has an acidic state, a treatment that restores this balance periodically is crucial for healthy hair. When the hair's pH becomes too high or low its more vulnerable to damage, as it significantly affects the protein structure inside the hair's cortex. When the protein structure in the hair is weakened, hair becomes limp, dull and lifeless, which is only more pronounced with curly hair textures.
If we now layer some of the challenges known in the Middle East region such as hard water. Hard water not only coats the hair with mineral build up but also makes curls more alkaline, leaning to a pH of 8 or more. This leads to increased porosity as the cuticle swells and lifts more than normal. An accumulation of stubborn minerals has a drying impact on curly hair, why? Strands become clogged which inevitably limits moisture absorption. Without a regular reset, curly hair can end up in a deadly cycle of dehydration, dryness and fragility.
For a further deep dive on this, read our related post on How to beat hard water damage.
When Should I Detox My Curls? 7 Signs to Look For
You should detox your curls when they start to feel heavy, dull or unresponsive - these are some of the most obvious signs that your curls need a complete reset, not another moisturiser, leave in or conditioner for curly hair. While heaviness signals possible product build up, mineral build up isn't immediately obvious to the human eye, this tends to manifest on curly hair through limited moisture absorption, dryness despite the feeling of a waxy coated layer on your strands. Listed below are 7 signs to look for, to help you determine whether your curls are due a complete reset and detoxing treatment.
1. Your Curls are Limp and Lifeless
When curls lose their natural bounce and the ability to spring back when tugged on, or your curl pattern seems more loose - this is a sign of lost hair elasticity. Where curls aren't able to breathe and are clogged with layers of oils, creams, butters, styling products or mineral residue that has left a coat, they will naturally feel more weighed down. This is a key clue that a detox is overdue.
2. Your Curls are Chronically Dry
When this occurs the default response is to look for more hydrating products each time, but digging beneath the surface you'll find additional hydration simply cannot be absorbed. Yes it's true that curly hair textures are naturally more prone to dryness but at times this can be self inflicted, as the pathway for hydration is blocked.
Build up is an interesting concept as typically it is viewed negatively as the required hydration and nourishment is unable to penetrate, however for damaged parts of the hair shaft that coating mimics a lipid layer to protect the hair, albeit temporarily.
3. Wash Day Results Don't Last
Your curls look good on Day 1 and maybe Day 2, but your styling results deteriorate by Day 3. Despite having a good routine, technique and products, your wash day results are short lived. Your curls are no longer hydrated or defined and simply look flat. This is a common challenge we come across in the Middle East region.
4. Consistent Frizz
A little frizz isn't the enemy, however consistent frizz that just seems unmanageable is a signal that your hair maybe unbalanced and require a reset. Hair generally has a pH level of 4.5 -5.5, to acidic or too alkaline your curls will start to signal something is off, that being the balance it needs to thrive. When curls start to frizz excessively, it's a sign your curls have entered into the too alkaline territory, pH over 6, from this point onwards the hair's cuticle begins to lift and porosity increases. This is why shampoos are alkaline in nature to lift the cuticle to cleanse dirt and hydrate, where conditioners are on the opposite side of the scale sealing the cuticle to restore balance. The beauty of a hair and scalp detox is in its perfectly balanced formulation to ensure it clarifies and conditions.
5. Your Scalp Feels Itchy or Flaky
One of the key myths we often have to bust with our e consultation clients is that beautiful curls that are healthy and defined are purely determined by the choice of curl enhancing stylers used. Healthy, vibrant curls start at the root, the foundation being a clean and healthy scalp environment. When the scalp environment is itchy or flakes develop, this is a sign of inflammation and/or build up. A detox is essential for removing excess sebum and bacteria that can evolve into more pronounced scalp conditions. Incorporating a detox at least once every 3-4 weeks will not only allow your strands a fresh slate but your scalp benefits too. Remember your scalp is skin, the same way we dedicate time to exfoliating and purifying the skin on the face, the same process is required for the scalp, though not to the same frequency.
6. Curly Hair Products That Use To Work, No Longer Deliver Results
Your favourite curl cream or styling gel that used to define your curls, no longer delivers the same definition or volume. When this occurs, it's easy to think the product itself is no longer useable or has somehow gone bad. If you find you're applying alot more product in hopes to get those same wash day results you used to enjoy, your curls are simply craving a restart. The fix is often a simple one, reach for a clarifying shampoo for curly hair such as Kinky Curly Come Clean or Innersense Hair Detox Mask - your scalp and curls will feel much lighter and you'll see performance of that styler you once loved come back and you'll enjoy the results you're used to.
6. Your Curls Feel Rough and Brittle
We've addressed how your curls look and perform, now to draw attention to how they feel. Texture tells you everything. If your curls feel coarse or rough, lack some smoothness, these are some of the early signs of mechanical damage that only a detox treatment can help reset, repair and restore due to the purifying and conditioning benefits a balanced detoxifying treatment offers. Ever notice how after completing a juice detox of 2-3 days, your skin appears healthier and more radiant, the same is true for a targeted detox treatment.
How to Detox Your Curls
Detoxing your scalp and your curls doesn't have to be complicated, while DIY remedies are available, we do not often recommend it without expert guidance, due to the precise formulation required to ensure your curls are not left further unbalanced or extremely brittle. It is possible to achieve salon like results at home with expert product formulations such as Innersense Hair Detox Mask or Curls & Potions Supreme Curl Detox - a favourite amongst our clients, known to improve curl elasticity leaving your curls with more spring and bounce and overall healthy hair. To detox effectively we recommend the following:
- Applying on damp hair from root to tip and then massage into your scalp.
- Cover with a plastic cap for 30-45 mins and then rinse thoroughly.
- Once rinsed, follow up with a moisturising conditioner to seal the hair cuticle.
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