Caring for curly hair in the GCC can feel overwhelming from hard water, relentless humidity, and drying air conditioning all work against healthy, defined curls. It’s important to understand that thriving curls aren’t about luck or curl type—they’re about choosing products that work with your climate. In this guide, we unpack expert tips and Emerson-approved summer picks that truly perform in the Middle East. Ready to transform your routine and master frizz-free curls that last? Let Emerson be your curl coach.

Caring for curly hair requires moisture, gentle handling, and targeted products to combat frizz and dryness. A proper routine with sulfate-free shampoos, conditioners, and overnight protection keeps curls healthy, defined, and luscious

Curl clumping is when curly hair strands group into defined curls. It’s influenced by follicle shape, moisture, and curl-enhancing products. Wet hair swells, helping strands align. Techniques like scrunching and diffusing aid clumping. Benefits include less frizz, better definition, moisture retention, longer hold, and reduced breakage with proper styling.