If you've built your curly hair routine around curl type alone, you're missing the real key - porosity. It's what determines how your curls absorb moisture and respond to the changes in the Middle East's climate. Balanced product formulations that penetrate the cortex and seal the cuticle are essential in heat and humidity. However, as the air cools, your awareness of porosity is vital, as what worked in July may no longer work in October. That’s why every Emerson edit is rooted in science and porosity tested.
New In
Discover the latest arrivals, selected to elevate your haircare routine
Our Most Loved Products
Tried, tested, and trusted haircare essentials
Trending Now
High performance curl care shaping this season’s go-to routines
We are more than just a UAE retailer of curly hair products. We are passionate textured hair specialists providing you with the best of textured haircare products and hair education.
Featured Blog Posts For You

Sign up to get a discount
Celebrate Your Natural Beauty with Emerson Hair and Beauty: Your Expert Partner for Healthy, Radiant Hair.
- Choosing a selection results in a full page refresh.