{"title":"Curl Definition - The Base","description":"\u003cp\u003e\u003cspan\u003eCurl definition is formed, not forced. This collection focuses on the foundational step, supporting curl formation while hair is still hydrated.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"camille-rose-curl-maker","title":"Camille Rose Curl Maker","description":"\u003cp\u003eSoft Hold. High Shine. Weightless Curl Memory.\u003c\/p\u003e\n\u003cp\u003eLet your curls *drink in* the sweet slip of this cult-favourite jelly. Camille Rose Curl Maker\u003cbr\u003eblends golden agave and marshmallow root into a luxurious, syrupy gel that defines\u003cbr\u003ewithout crunch, sets without stiffness, and leaves every coil and curl gleaming with\u003cbr\u003ehydrated bounce.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDesigned for wash-and-go styling in the harshest climates, this formula wraps strands in\u003cbr\u003elong-lasting moisture while enhancing your natural pattern—no flakes, no tack, just\u003cbr\u003etouchable definition that moves with you.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhy it works:\u003cbr\u003e• Marshmallow Root Extract smooths and softens for easy slip and detangling\u003cbr\u003e• Agave Nectar draws in moisture and boosts natural shine\u003cbr\u003e• Botanical Blend enhances curl formation while sealing in hydration\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eBest For: Wash-and-go styles | Layering with creams or primers | Curls craving\u003cbr\u003etouchable hold\u003c\/p\u003e","brand":"Camille Rose","offers":[{"title":"12 fl oz","offer_id":40811919507653,"sku":"CAM-CUM-355","price":95.0,"currency_code":"AED","in_stock":true},{"title":"2 fl oz","offer_id":55533770735994,"sku":"CAM-CUM-59","price":30.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/5187\/3989\/products\/CamilleRoseCurlMaker.png?v=1635587041"},{"product_id":"jessicurl-confident-coils-styling-solution","title":"Jessicurl Confident Coils Styling Solution","description":"\u003cp\u003eJessicurl Confident Coils Styling Solution is a creamy styling product with a consistency thin enough to make it easy to distribute through even the tightest, kinkiest curls.\u003c\/p\u003e\n\u003cp\u003eIt creates amazing definition and provides excellent humidity protection. By itself it’s not super curl enhancing, which makes it great for tighter curl patterns looking to elongate rather than enhance curls. For those with looser curls, using it with Rockin’ Ringlets will give you all the bounce, definition and frizz control you need.\u003c\/p\u003e","brand":"Jessicurl","offers":[{"title":"No Fragrance \/ 8 oz","offer_id":40919889051845,"sku":"JES-CCNF-237","price":85.0,"currency_code":"AED","in_stock":true},{"title":"Citrus Lavender \/ 8 oz","offer_id":40919889084613,"sku":"JES-CCCL-237","price":85.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/5187\/3989\/products\/JessicurlConfidentCoilsStylingSolution.png?v=1637727240"},{"product_id":"breahni-light-styling-gel","title":"Breahni Light Styling Gel","description":"\u003cp\u003e\u003cspan\u003eBreahni Light Styling Gel is a unique moisturizing and curl defining gel that tames frizz, smoothes edges and has amazing slip. This no-flake styling gel delivers manageable hold that is gentle enough for daily use and is ideal for all curl textures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Breahni","offers":[{"title":"8oz","offer_id":41024624558277,"sku":"BRN-LSG-237","price":80.0,"currency_code":"AED","in_stock":true},{"title":"2oz","offer_id":41024624591045,"sku":"BRN-LSG-59","price":35.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/5187\/3989\/products\/BreahniLightStylingGel.png?v=1640509132"},{"product_id":"ecoslay-orange-marmalade-curl-definer-1","title":"Ecoslay Orange Marmalade Curl Definer","description":"\u003cp\u003e\u003cspan title=\"Edited\"\u003e\u003cspan\u003eBehind the look on In Her Mirror \u003c\/span\u003e\u003cspan\u003e— \u003c\/span\u003e\u003cspan\u003ethe stylers used to shape her defined, glossy, camera-ready curls.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan title=\"Edited\"\u003eOrange Marmalade's firm-hold formula delivers frizz-free curls with incredible shine. Flaxseed extract and agave are responsible for the incredible hold while aloe vera supplies Orange Marmalade with the moisture that your hair craves. This plant-based, slippery gel is easy to apply and gives you consistently beautiful curls each and every wash day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNote\u003cstrong\u003e: KEEP REFRIGERATED\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ecoslay","offers":[{"title":"8 oz","offer_id":41985416200389,"sku":"ECO-OMCD-237","price":85.0,"currency_code":"AED","in_stock":false},{"title":"4 oz","offer_id":41985416167621,"sku":"ECO-OMCD-118","price":55.0,"currency_code":"AED","in_stock":false},{"title":"2 oz","offer_id":42126243004613,"sku":"ECO-OMCD-59","price":30.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/5187\/3989\/products\/image_5cfe25ea-b543-4564-848a-85b573101080.png?v=1678515469"},{"product_id":"uncle-funkys-daughter-curly-magic","title":"Uncle Funky's Daughter Curly Magic","description":"\u003cp\u003e\u003cspan\u003eA cult favorite for Type 3 \u0026amp; 4 curls with over 3,000 5* reviews!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis aloe-based curl stimulator instantly detangles, defines, and elongates curls with a soft,\u003cbr\u003etouchable hold and zero crunch.\u003cbr\u003ePerfect for high-porosity curls, coils, and thick textures that demand moisture, shine, and control in one step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003cbr\u003e- Instant Slip for Easy Detangling\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e- No Crunch or Flakes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e- Humidity-Resistant Shine\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e- Perfect for Wash \u0026amp; Go or Twist out\u003c\/p\u003e\n\u003cp\u003e- Natural Aloe Vera Base\u003c\/p\u003e","brand":"Uncle Funky's Daughter","offers":[{"title":"18 fl oz","offer_id":44053091057861,"sku":"UFD-CMAG-532","price":145.0,"currency_code":"AED","in_stock":true},{"title":"32 fl oz","offer_id":55259904180602,"sku":"UFD-CMAG-946","price":250.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/5187\/3989\/files\/Uncle_Funky_s_Daughter_Curly_Magic_1.png?v=1725969406"},{"product_id":"innersense-i-create-curl-memory","title":"Innersense I Create Curl Memory","description":"\u003cp\u003e\u003cspan\u003eA hydrating styling gelee that provides flexible hold and long lasting curls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eCreate touchable, long lasting curls with this flexible styling gelee that smooths, hydrates and holds in a single step. Its nourishing formula features Bamboo Extract, Sugar Complex and Certified Organic Aloe Vera to provide curl memory, improve manageability and boost moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eBest for coarse, curly and coily hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFragrance note: Sweet Chamomile \u003c\/span\u003e\u003c\/p\u003e","brand":"Innersense Beauty","offers":[{"title":"10 oz","offer_id":55005596975482,"sku":"INN-CCUM-295","price":125.0,"currency_code":"AED","in_stock":true},{"title":"2 oz","offer_id":54877550018938,"sku":"INN-CCUM-59","price":45.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/5187\/3989\/files\/33369CE3-3FB4-4F28-BD1E-72CA15F8CA02.png?v=1744098871"},{"product_id":"treluxe-soothe-restore-aloe-vera-curl-primer","title":"TréLuxe Aloe Vera Curl Primer","description":"\u003cp\u003eSave time on washday, and throughout the week! TréLuxe innovative Aloe Vera Curl Primer:\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e✔️\u003c\/span\u003ereduces detangling time by up to 70%,\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e✔️\u003c\/span\u003esmooths and defines curls for easier application of styling products,\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔️\u003c\/span\u003ereduces the amount of water needed to refresh curls between wash days,\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔️\u003c\/span\u003edecreases drying time without sacrificing moisture.\u003c\/p\u003e\n\u003cp\u003eThis is the beginning of long-lasting, frizz-free curl definition that you no longer have to work for!\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe primer's plant-based ingredients help smooth, detangle, moisturize, and soften your waves and curls to extend wash day results, and save time when refreshing. The extreme slip makes detangling a breeze; and well-defined curls are quickly served up without weighing down delicate strands, due to the lightweight formula. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eCan be used as\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ea: Pre-Style Primer | Pre-poo Detangler | Moisturizing\/Curl Clumping Refresher \u003c\/span\u003e\u003c\/p\u003e","brand":"TréLuxe","offers":[{"title":"8 Fl oz","offer_id":55108080533882,"sku":"TRX-AVCP-237","price":95.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/5187\/3989\/files\/AEF5802C-35D7-4E1A-90E5-8A82F2402369.png?v=1741151047"}],"url":"https:\/\/www.emersonhairandbeauty.com\/ar\/collections\/the-base.oembed","provider":"Emerson","version":"1.0","type":"link"}