{"title":"Bestsellers","description":"\u003cp\u003eFrom deep hydrating conditioners to stylers that deliver. Loved by curls - cult\u003cspan\u003e favourites, you continue reaching for.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"as-i-am-coconut-cowash","title":"As I Am Coconut CoWash","description":"\u003cp\u003eCoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. This cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"16 fl. oz","offer_id":37113178980549,"sku":"AIM-CCW-473","price":70.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/5187\/3989\/products\/AsIAmCoconutCo-wash.jpg?v=1603036103"},{"product_id":"camille-rose-curl-love-moisture-milk","title":"Camille Rose Curl Love Moisture Milk","description":"\u003cp\u003eThe Hydration Layer Your Curls Have Been Craving\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis is more than just a leave-in—it’s your curl’s daily nourishment ritual. Camille Rose\u003cbr\u003eCurl Love melts seamlessly into dry, thirsty strands, restoring softness, strength, and\u003cbr\u003esupple shine with every application. Powered by nutrient-rich rice milk and silky\u003cbr\u003emacadamia oil, it wraps each strand in long-lasting moisture without heaviness or\u003cbr\u003ebuildup.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe result? Curls that feel buttery-soft, look freshly styled, and stay hydrated through the\u003cbr\u003eday—even in desert heat.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhy It Works:\u003cbr\u003e• Rice Milk delivers lightweight, plant-powered hydration and strengthens brittle strands\u003cbr\u003e• Macadamia Oil mimics natural sebum to deeply soften and seal in moisture\u003cbr\u003e• Velvety Cream Texture glides through curls for effortless detangling and layering\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eBest For: Daily moisture layering | Leave-in prep | Soft, frizz-free curl definition\u003c\/p\u003e","brand":"Camille Rose","offers":[{"title":"8 fl oz","offer_id":37113179898053,"sku":"CAM-CLOM-237","price":75.0,"currency_code":"AED","in_stock":true},{"title":"2 fl oz","offer_id":55533770604922,"sku":"CAM-CLOM-59","price":25.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/5187\/3989\/products\/23.png?v=1605164654"},{"product_id":"kinky-curly-curling-custard","title":"Kinky-Curly Curling Custard","description":"\u003cp\u003e\u003cspan\u003eBehind the look on In Her Mirror \u003c\/span\u003e\u003cspan\u003e— \u003c\/span\u003e\u003cspan\u003ethe stylers used to shape her defined, glossy, camera-ready curls\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA best-seller for curl definition without flaking.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis advanced botanical gel combines moisture, shine and hold to elongate and define curls\u003cbr\u003ein one go. Curling Custard will bring out the natural curl or wave pattern you never knew\u003cbr\u003eyou had!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWorks beautifully with Knot Today for a complete styling system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting curl definition\u003c\/li\u003e\n\u003cli\u003eNo flakes or crunch\u003c\/li\u003e\n\u003cli\u003eGreat curl elongation\u003c\/li\u003e\n\u003cli\u003eNatural ingredients\u003c\/li\u003e\n\u003cli\u003eBest result on soaking wet hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.emersonhairandbeauty.com\/blogs\/news\/kinky-curly-curling-custard-review\" title=\"Kinky Curly-Curling Custard in the UAE \u0026amp; Middle East | Emerson Hair \u0026amp; Beauty\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003cstrong\u003eDiscover why Kinky-Curly Curling Custard is A staple in the UAE \u0026amp; Middle East\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Kinky-Curly","offers":[{"title":"8 fl oz","offer_id":37113180127429,"sku":"KIC-CUCC-237","price":110.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/5187\/3989\/products\/KinkyCurlyCurlingCustard.jpg?v=1603038123"},{"product_id":"kinky-curly-knot-today","title":"Kinky-Curly Knot Today Leave-In Conditioner \u0026 Detangler","description":"\u003cp\u003eCult-favorite detangler and leave-in for curls that knot easily.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis lightweight herbal conditioner works as a rinse-out or leave-in to smooth the cuticle\u003cbr\u003eand remove knots painlessly. 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It really is the ideal formula for restoring moisture to dry curly hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e \u003c\/p\u003e","brand":"Jessicurl","offers":[{"title":"No Fragrance \/ 8 oz","offer_id":40919869980869,"sku":"JES-DECT-237","price":85.0,"currency_code":"AED","in_stock":false},{"title":"Citrus Lavender \/ 8 oz","offer_id":40919870013637,"sku":"JES-DECT-237","price":85.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/5187\/3989\/products\/JessicurlDeepConditioningTreatment.png?v=1637727070"},{"product_id":"jessicurl-hair-cleansing-cream","title":"Jessicurl Hair Cleansing Cream","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eJessicurl Hair Cleansing Cream is a gentle, moisturizing cleanser that doesn’t create tons of lather but will clean your hair and leave it quite soft. 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